
Western style was prevailing in Taiwanese society in the
1970s. Fashionable ladies dressed themselves with fluffy while the most popular
among gentlemen was to hold a cup of mellow coffee to enjoy the elegance of the
black beverage.
Who is Mr. Brown? Why does his canned coffee taste so good
in the middle of a bike ride? Why doesn’t he look more Chinese? Why is he
so happy? These are the questions that run through my mind every time I
see a tin of Mr. Brown’s “Ready to Drink” Iced Canned Coffee, one of
my go-to cycling beverages. Fortunately, I recently discovered www.mrbrowncoffee.com, a mischievously
translated source of all kinds of fascinating, if not entirely
reliable, information about this apparently famous Taiwanese treat.

